Face mask types guide

{{whyLabel}}: Using the wrong mask can exacerbate issues, such as a clay mask further drying out already flaky skin.

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• Wash your face with a gentle cleanser and wait 30 minutes without applying any products.
• Check your T-zone (forehead, nose, chin) and cheeks for oiliness, tightness, or redness.
• Identify your goal: Oily/Congested (needs Clay), Dry/Dehydrated (needs Sheet), or Dull/Rough (needs Peel-off).

{{doneWhenLabel}}: You have categorized your skin as Oily, Dry, Combination, or Sensitive.

{{whyLabel}}: Modern masks often contain high concentrations of active ingredients like Vitamin C or Salicylic Acid which can cause irritation.

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• Apply a small amount of the mask product behind your ear or on your inner forearm.
• Leave it for the recommended time (or 24 hours for leave-on products).
• Monitor for redness, itching, or burning sensations.

{{doneWhenLabel}}: No adverse reaction is observed after 24 hours.

{{whyLabel}}: Removing surface oils and debris allows the mask's active ingredients to penetrate deeper into the epidermis.

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• Use a pH-balanced cleanser to remove makeup and dirt.
• Optional: Place a warm (not hot) damp towel over your face for 2 minutes to gently soften the skin.
• Pat your skin dry with a clean microfiber towel.

{{doneWhenLabel}}: Skin is clean, dry, and slightly warmed.

{{whyLabel}}: Kaolin or Bentonite clay acts like a vacuum to draw out excess sebum and impurities from pores.

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• Use a silicone brush or clean fingers to apply a thin, even layer to the T-zone.
• Avoid the delicate eye and lip areas where skin is thinner.
• Pro-tip: Wash it off while it still feels slightly tacky; do not let it crack completely, as this draws moisture out of your skin.

{{doneWhenLabel}}: A smooth layer of clay is applied to the oily zones.

{{whyLabel}}: Sheet masks create an occlusive barrier that prevents serum evaporation, forcing moisture into the skin.

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• Align the holes with your eyes, nose, and mouth, smoothing the fabric outward to remove air bubbles.
• Look for ingredients like Hyaluronic Acid, Ceramides, or Glycerin.
• Leave on for exactly 15–20 minutes; leaving it longer can cause the drying sheet to pull moisture back out.

{{doneWhenLabel}}: The sheet mask is perfectly adhered to the face for the allotted time.

{{whyLabel}}: Peel-off masks physically lift away dead skin cells and fine facial hair, instantly smoothing the skin's texture.

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• Apply a medium-thick layer (too thin won't peel, too thick won't dry).
• Avoid eyebrows and hairline to prevent painful hair removal.
• Wait 15–20 minutes until completely dry, then peel upward from the chin.

{{doneWhenLabel}}: The mask is removed in one or two large pieces, revealing smoother skin.

{{whyLabel}}: Most people have different needs in different zones; multi-masking treats them all simultaneously without over-processing any area.

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• Apply Clay mask to the forehead, nose, and chin (oily zones).
• Apply a Cream or Gel mask to the cheeks and neck (dry/sensitive zones).
• Use Eye patches or a cooling gel under the eyes to reduce puffiness.

{{doneWhenLabel}}: Different masks are visible on different zones of the face.

{{whyLabel}}: Residual mask particles can cause irritation, while aggressive scrubbing damages the skin barrier.

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• For clay/peel-off: Use lukewarm water and a soft cloth to gently wipe away residue.
• For sheet masks: Do NOT rinse. Massage the remaining essence into your face, neck, and décolletage.
• Pat dry with a clean towel; never rub.

{{doneWhenLabel}}: Skin is free of residue and feels comfortable.

{{whyLabel}}: Masks open the skin up; a moisturizer acts as a seal to lock in the treatment and prevent Transepidermal Water Loss (TEWL).

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• Apply a moisturizer containing Ceramides, Squalane, or Fatty Acids while skin is still slightly damp.
• If you used an exfoliating mask, avoid other actives (like Retinol) in the same session to prevent over-sensitizing.

{{doneWhenLabel}}: Skin feels plump and protected.

{{whyLabel}}: Consistency is key for long-term results, but over-masking can strip the skin's natural oils.

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• Oily Skin: Clay mask 1-2x per week.
• Dry Skin: Hydrating sheet mask 2-3x per week.
• Sensitive Skin: Soothing gel mask 1x per week.
• Mark these days in your calendar to ensure a balanced routine.

{{doneWhenLabel}}: A written or digital schedule is created.